Beauty and sensuality are the basic concepts of the H & M 2017 Conscious Exclusive collection. Each of the elements of the collection is created with sustainable products such as bionic, a type of polyester composed entirely of recycled plastic from sea-bed waste. It´s a collection reserved for special occasions that is already available in 160 H & M stores around the world.

"For this year's Conscious Exclusive collection at H & M, we have not only concerned at the look but also the feel and the sound. This is a collection that aims to please all the senses, in addition to fulfilling our purpose of being sustainable in everything we do, says Pernilla Wohlfahrt, director of design and innovation at H & M.

Each of the items in the Conscious Exclusive women's collection is filled with freshness and the spirit of sustainability. It has pleated ethereal evening dresses totally made with bionic. With serigraphic printing of peonies and mimosas, dream prints have been created, while the image of the sleeping woman by hand is highlighted in a jacket of great softness.

Conscious Exclusive captures the mood of the night, especially with the glitter and character of the sequins that awaken all the senses through a recycled polyester cocktail dress. On the other hand, the tuxedo is composed of dress jacket with organic silk, tencel and pants with ruffles in the bass.

"The H & M Conscious Exclusive collection demonstrates that it is possible to dress elegantly and be respectful of the environment at the same time, protecting the planet for the future. It is a collection with great taste that has articles made with sustainable fabrics that will be much sought after in the following seasons ", comments Natalia Vodianova, face of the campaign and founder of Elbi - a digital philanthropic platform that connects users with a global network of Foundations.

In the complements, we find a bag of fishing net recycled entirety of marine wastes, as well as extravagant, classy earrings made of glass and plastic. Although the men's collection will only be on sale in markets with online stores, it is the first time that Conscious Exclusive offers children's items.

Of all the items sold by H & M, 20% is made of sustainable material and the purpose is to increase this percentage each year.

Source: Publimetro
Lima, Perú
19th Edition